The RFIDs are expected to replace barcode labels on retail while consumers want more and more informations and traceability on products. The main issues are security - e.g. allergies - and quality issues - low fat, organic, genetically modified, etc.
Using RFIDs, WSN and geo-positioning, e-SENSE will support shoppers via their mobile phone. Upon entering the store, the device uploads the customer's shopping list.
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